2022 Promotional Product Trends
Promotional products can be a powerful tool in keeping your brand at the forefront of customers’ minds. When a customer reaches for whatever product and sees your logo and company name, it instantly reminds them of the service you’ve provided. They’re therefore more likely to become repeat customers. It’s important though that you choose the right promotional products to get the best ROI.
So what promotional products are going to be on-trend in 2022? Well, the market is always shifting and while some promotional products will always be worthy investments, others come and go. Here are four product trends you may want to consider for your own branding.
Sustainability is an issue that has risen to the forefront of just about every industry over the last several years and we don’t imagine it will slow down in 2022. Many suppliers are taking steps to produce disposable products with something reusable or eco-friendly. Companies will be happy that there’s often little to no difference in price point and customers can rest assured there’s no trade-off in quality.
A few sustainable products expected to be popular next year include:
- Recycled material coolers
- Hemp tote bags
- Recycled PET material blankets
- Bamboo cutting boards or utensils
Work From Home Products
The idea of working from home full-time was unthinkable to many people just a decade ago, but Covid-19 changed all that. According to a recent Gallup poll, 45% of employees said they spent at least some time working from home in September 2021. That’s expected to stay steady and possibly increase in 2022 and this presents an opportunity for your company to offer useful promotional products for work-at-home customers.
Webcam lights, coffee mug warmers, wireless Bluetooth speakers, desk organizers, and tablet covers are all useful items for customers who spend some or most of their day working from home.
Comfort products have never really gone out of style and with self-care being more on-trend than ever these days, these products are expected to be just as popular in 2022. With so much uncertainty in the world these days, it’s good to just feel good and the right branded product can play a part in that.
A few items that are popular with both men and women include:
- Lip balm
Don’t expect Zoom or virtual meetings to fade into workplace history anytime soon. Even industries that have largely returned to the office are still conducting the occasional virtual meeting or tradeshow and this presents a ripe opportunity for virtual giveaways.
A fantastic way to make the most of these virtual events is with a custom box for your customers that they can make use of during the meeting. The items you choose to include may depend on your industry, but items such as pens, coffee tumblers, Bluetooth headphones, power banks, and notepads are always popular and useful.